About

Substance over hype. Execution over promises.

ReTHINK CNERGY is a boutique strategy and software firm founded in 2021 in Orange County, California. We work with a small number of clients each year — founders and operators who are ready to invest in getting it right, not just getting it done.

Origin

The firm was founded on October 25, 2021 by Parham Shariat and Mohammad Salamati around a simple idea: small businesses are the backbone of the economy, and they deserve the same quality of strategic thinking that large companies reserve for themselves.

We started with marketing audits, then expanded into software. Today ReTHINK CNERGY runs four of its own products — SiteMarketing.ai for AI-driven marketing strategy, AloHelp (AI-driven Software as a Medical Device for autism diagnosis), Brain.Gritiva for AI agent orchestration, and Powerful Blueprints for long-form career storytelling — and advises a small number of independent client firms on strategy, GEO readiness, and content systems.

We believe in substance over hype, execution over promises, and building real value that lasts. That belief shapes who we work with, what we ship, and how we talk about our work.

Founders

Parham Shariat

CEO & Co-founder · Strategic Director

Parham brings over two decades of international business experience across healthcare, technology, real estate, and consumer goods. His background includes scaling businesses, negotiating franchise agreements, structuring investments, and launching brands globally. He leads strategy and positioning at ReTHINK CNERGY and is Wharton AI-certified.

Parham's strength is converting complex concepts into actionable plans — the kind a founder can execute on Monday morning.

Mohammad Salamati

CTO & Co-founder

Mohammad leads the technology organization with specialization in AI, machine learning, computer vision, and full-stack development. His portfolio includes commercial drone systems, healthcare diagnostics platforms, and social analytics tools.

He emphasizes streamlined technical solutions that address genuine business problems — not technology for its own sake.

Core team & collaborators

The founding group includes four specialists and an ensemble of AI agents handling financial, operational, and content functions — a deliberately small senior team augmented by the software we build.

Meysam
Full-stack web developer
Ships the production stacks that power our client engagements and products.
Ehsan
AI & machine learning engineer
Builds the models, pipelines, and evaluations behind our applied AI work.
Derek
UI/UX & graphic design
Keeps every client-facing surface clear, calm, and credible.

Philosophy

We work with clients who are ready to invest in getting it right — not just getting it done.

That single sentence, more than any process or framework, is how we decide who to take on and how we measure whether an engagement succeeded. Substance over hype. Execution over promises. Real value that lasts.

Let’s talk

If this sounds like the firm you’ve been looking for, let’s set up a call.

Book a strategy call