Skip to content
ReTHINK CNERGY

Books

The Business Strategy Series.

Books by Parham Shariat on strategic architecture, leadership, pattern recognition, digital ownership, and AI search — written for founders and operators who want the thinking behind the execution.

5 titlesSeries in progress

Written by Parham Shariat

Four volumes in The Business Strategy Series, plus one companion volume specifically on Generative Engine Optimization.

  • The Business Strategy Plan in the Age of AI — Book 1, The Business Strategy Series by Parham Shariat
    The Business Strategy Series
    Book 1

    The Business Strategy Plan

    In the Age of AI

    The foundational methodology of the Business Strategy Series — strategic architecture before tactics, marketing, or AI tools.

    Before you write a business plan, launch a product, or invest in technology, you must answer one essential question: what is the strategic architecture of your business? Most founders skip this step and move straight into tactics, leaving them with unclear positioning, fragmented execution, and costly pivots. This book introduces the frameworks for designing a business that is coherent, resilient, and scalable in an AI-driven economy: a defensible brand statement, names and narratives AI systems can recognize and cite, cultures of innovation, crisis planning, and architecture built for long-term value creation, acquisition, or exit — before you write a single line of a business plan.

    For

    Founders, business owners, and senior leaders who want to build organizations strategically rather than operate reactively — and who understand that in the age of AI, clarity of strategy is the ultimate competitive advantage.

    Buy on Amazon Ships from Amazon · Opens in a new tab
  • The 38 Letters of Rockefeller to His Son, with Author's Reflections — Book 2, The Business Strategy Series by Parham Shariat
    The Business Strategy Series
    Book 2

    The 38 Letters of Rockefeller to His Son

    With Author's Reflections

    The leadership and strategic principles of the Business Strategy Series — thirty-eight letters on power, stewardship, and continuity.

    This is not a biography or a business history. It is a collection of thirty-eight letters — each one a lesson — written by a father who understood that wealth without wisdom is merely inheritance, and that power without principle is only temporary. What makes the letters enduring is not their origin in the Gilded Age but their focus on timeless questions: how do you think clearly under pressure, build something that lasts, and prepare the next generation to lead? Strategic, psychological, and often unforgiving in its honesty, this volume provides the leadership and philosophical foundation that underpins sustainable enterprise.

    For

    Senior leaders, entrepreneurs, investors, and future leaders who understand that enduring success is not built by tactics alone — but by the quality of thought, character, and judgment behind every strategic decision.

    Buy on Amazon Ships from Amazon · Opens in a new tab
  • Six Ways to Make a Seven, Knowing When To Walk Away — Book 3, The Business Strategy Series by Parham Shariat
    The Business Strategy Series
    Book 3

    Six Ways to Make a Seven

    Knowing When To Walk Away

    Timing, strategy, pattern recognition, and consistency — the four forces that determine every significant business decision.

    Most people walk up to a craps table the same way they walk into a business decision — excited, reactive, and following whoever looks like they know what they are doing. This book is about the four forces that determine every outcome at the craps table and every significant decision in business: timing, strategy, pattern recognition, and consistency. Drawing on more than two decades of navigating markets across three continents — from commercial real estate in Washington DC to institutional-scale deals in Dubai, and from the dot-com era to the rise of artificial intelligence — Parham Shariat lays out an honest account of a career built on reading cycles, positioning early, pressing when the math justified it, and protecting capital when everyone around him was deploying theirs.

    For

    The young entrepreneur figuring out how business actually works — not the version they teach in school, but the real version. Four craps strategy lessons are included at the back of the book.

    Buy on Amazon Ships from Amazon · Opens in a new tab
  • Digital Real Estate, How to Own More Space on the Internet — Book 4, The Business Strategy Series by Parham Shariat
    The Business Strategy Series
    Book 4

    Digital Real Estate

    How to Own More Space on the Internet

    A framework that reframes content the way a smart investor thinks about real estate: location, substance, and time.

    Most businesses are renting attention. Almost none are building digital assets. Every day, owners pour money into content that vanishes in seventy-two hours — chasing viral moments, posting product photos nobody remembers, and hiring “content creators” who deliver millions of views and zero clients. Drawing on years of experience with large real estate investors and in marketing, Parham Shariat introduces a framework that reframes content and digital presence the way a smart investor thinks about real estate: location, substance, and time. You will learn why the businesses winning right now aren’t the ones with the flashiest videos — they’re the ones whose expertise is structured, owned, and impossible for AI search engines to ignore.

    For

    Business owners and operators who want to stop renting attention and start owning digital assets that compound. Companion to The Complete Guide to Dominating AI Search and The Business Strategy Plan.

    Buy on Amazon Ships from Amazon · Opens in a new tab

Recommended reading

A short, opinionated list of books that align with the firm’s thesis. We hand these out to clients when the topic comes up.

  • Strategy

    How The Mighty Fall

    Jim Collins · 2009

    Five stages of decline that catch even great companies — and a hopeful argument that decline is largely self-inflicted and reversible. Required reading for anyone who has watched a competitor drift into Stage 3 without noticing.

  • Leadership

    Life is Not a Game of Perfect

    Dr. Bob Rotella with Bob Cullen · 1995

    A sports psychologist’s account of performing under pressure that reads as cleanly for operators as it does for athletes. The chapters on real talent and where to put it are the ones we hand to clients.

  • Strategy

    Blue Ocean Strategy (Expanded Edition)

    W. Chan Kim & Renée Mauborgne · 2015

    The case for creating uncontested market space instead of fighting in red oceans. The frameworks here directly underpin how we think about positioning in client engagements.

  • Leadership

    The Five Dysfunctions of a Team

    Patrick Lencioni · 2002

    A leadership fable that turned into the most-cited team-dynamics handbook in modern business. The trust → conflict → commitment → accountability → results pyramid is a workhorse on every leadership engagement we take on.

  • Leadership

    Finding Your Element

    Sir Ken Robinson · 2013

    A clear-eyed guide to recognizing the work you should actually be doing. Pairs well with the strategic clarity our advisory engagements push for — at the personal level.

Have a recommendation we should add? Send it over.

Speaking & workshops

Parham speaks on AI strategy, GEO, and the Grand Recalibration.

If you’re organizing an executive briefing, conference keynote, or half-day workshop, the books are a good starting point — talks go deeper and are tailored to the room.

Book a conversation See services