About the Author 

Parham Shariat

Parham Shariat is a business strategist, serial entrepreneur, and author whose career spans over two decades of building and advising companies across three continents. As Senior Director of Strategy & Growth at ReTHINK CNERGY, he helps startups and growth-stage businesses build sustainable competitive advantages through strategic design and emerging technologies.

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A Wharton-certified AI strategist, Parham developed the Generative Engine Optimization (GEO) methodology after discovering that AI platforms were recommending some businesses while ignoring others. His framework increased AI citation visibility from 4% to 43% in 90 days.

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His work sits at the intersection of timeless business strategy and the AI-driven future of discovery. He is the author of The Business Strategy Plan: In the Age of AI, The 38 Letters of Rockefeller to His Son, and The Complete Guide to Dominating AI Search.

Parham lives in Southern California with his family.